Welcome,

My name is Lukasz

As an eCommerce manager, I help companies exceed their goals through a vast diameter and depth of eCommerce strategies. My work includes the design and execution of site optimization, SEO, content strategy, creative direction, multi-channel marketing, media production, and reporting.

Director of Marketing & eCommerce

Seves Glass Block Inc., Cleveland OH - 09.2019 – Current

Head of Marketing and eCommerce for a global leader in glass block manufacturing. Spearheaded promotion of glass block for the design industry, commercial builders, and residential DIY markets in Canada, Mexico, and the US.

  • Directed new website development, design, and content strategy.
  • Visualized new catalog design and development: 100 pages catalog.
  • Oversaw Search Engine Optimization & paid digital marketing strategies, and website optimization.
  • Designed HGTV Flex Ads and achieved a .57% CTR, more than doubling HGTV benchmark.
  • Planned and scheduled Social Media channels, blog content, and Email Marketing.
  • Directed and photographed product outlines and groupings for web, print, and magazine ads.
  • Designed ads for print magazines and affiliate marketing channels.
  • Contracted and budgeted photography for digital and print marketing. 
  • Managed all website analytics and reporting.
  • Integrated HubSpot CRM, MailChimp & Email Automation. 

Graphic & Web Design

Photography

eCommerce Manager & Video Production Manager

HSN | QVC | Improvements Catalog, Maple Heights OH - 11.2011 – 08.2018

Managed eCommerce operations and directed video production. Responsible for the website operations, monitoring, user support, and search engine optimization for a multi-channel brand specializing in home decor and home improvement products.

  • Lead a team of 5 to execute and manage an in-house video production and video marketing strategy. Reduced cost and streamlined over 450 product videos, increasing product conversion by 25%.
  • Managed integration of Google Analytics into IBM WebSphere. Automated custom reports, user dashboards, which enabled better analytics reports and easier campaign tracking.
  • Managed migration of a company legacy blog to WordPress. Enabled effortless site management and back-end experience for creative and marketing divisions.
  • Supervised and set tracking goals in Signals. Lead migration and integration to Google Tag Manager.
  • Managed and supported A/B and multivariate testing campaigns using the Monetate personalization platform, aiding with testing new website designs, targeting specific user demographics. 
  • Lead the mobile website re-design, implementation, and testing for smartphone and tablet devices using Mobify platform and Bootstrap development framework.

Graphic & Web Design

Video Production & Editing

eCommerce Project Manager

Suarez Inc., North Canton, OH - 05.2007 – 11.2011

Directed development, design, and digital marketing strategies for a $250 million eCommerce business and oversaw 50 WordPress content sites and 12 large Magento eCommerce Enterprise websites. 

  • Reduced eCommerce operational costs, update times, and streamlined development by migrating all eCommerce sites to run multi-site eCommerce platform.
  • Conducted SEO audits, developed operational project requirements, drafted tasks, oversaw designs, and tracked project progress for new website projects.
  • Increased the company’s yearly online sales by 30% and 100 % organic revenue by developing email marketing, SEO, and Google AdWords campaign strategies.
  • Integrated Google Analytics into the company’s eCommerce, built reports, dashboards and developed guidelines for marketing teams to integrate into their reports.

Digital Marketing Manager

1-800-Gourmet, Cleveland, OH - 05.2005 – 05.2007

Managed digital marketing strategies and eCommerce operations for an online gourmet retailer and gift basket company.

  • Devised extensive Search Engine Optimization and link-building strategy, increased site ranking, and tripled monthly orders every quarter.  
  • Managed web content, designed print material, coordinated product photography and video.
  • Designed and developed promotional material for eMail marketing campaigns. Distributed emails and measured performance, and analyzed for KPIs.
  • Managed A/B split and multivariable tests and customized UX.