Hello,

My name is Lukasz.

I specialize in eCommerce business management, Multi-Channel marketing integration & web development. Utilizing eCommerce and content management systems, SEO, UX, digital media production, and web development solutions in business-to-consumer (B2C) and business-to-business (B2B) industries.

Director of Marketing & eCommerce

Seves Glass Block Inc., Cleveland OH - 09.2019 – Current

Head of Marketing and eCommerce for a global leader in glass block manufacturing. Responsible for the promotion of glass block for commercial and residential DIY markets in Canada, Mexico, and US. 

  • Directed new website development, design and content strategy.
  • Responsible for new catalog design and development: 100 pages catalog.
  • In charge of SEO & SEM content strategy and website optimization.
  • Responsible for Directing and scheduling Social Media channels, blog content, and eMail Marketing.
  • Directed and photographed product outlines and product groupings for website, print catalog and print ads.
  • Designed ads for print magazines and affiliate marketing channels.
  • Negotiated photography pricing for promotional use of existing architectural projects.
  • Responsible for website monitoring, analytics and reporting.
  • Integrated HubSpot CRM & eMail Automation. 

Graphic & Web Design

Photography

eCommerce Manager & Video Production Manager

HSN | QVC | Improvements Catalog, Maple Heights OH - 11.2011 – 08.2018

Managed eCommerce projects in IBM WebSphere and was responsible for homepage, category and landing page updates, site monitoring, user support, and technical SEO. 

Acted as a Director of Photography by managing a team of video production crew for a multi-channel brand that specialized in home decor and home improvements products.

  • Served as project initiator and manager for in-house video production and video marketing strategy, reducing cost on video production and production of over 450 product videos with an increase in product sale conversion by 10-15%.
  • Managed integration of Google Analytics and Google Analytics 360 into IBM WebSphere. Built custom reports, user dashboards; which enabled better analytics reports and easier campaign tracking.
  • Managed migration of a company blog to a WordPress content management platform, enabling easier site management and user experience for creative and operational teams; while doubling search engine traffic and SERP ranking. 
  • Tested and supported website tracking codes in Signals and Google Tag Manager, allowing campaign tracking for various marketing channels for targeting new and existing customers. 
  • Managed and supported A/B and multivariate testing campaigns using Monetate personalization platform, aiding with testing new website designs, targeting specific user demographics. 
  • Project manager on mobile website re-design, implementation and testing for smartphone and tablet devices using Mobify platform and Bootstrap development framework. Enhanced website presentation, speed, navigation for mobile users and created coherent updates for desktop and mobile platforms. 

Graphic & Web Design

Video Production & Editing

eCommerce Project Manager

Suarez Inc., North Canton, OH - 05.2007 – 11.2011

Managed development, design and digital marketing strategies for $250 million eCommerce business. Superintended over 50 WordPress content management sites and 12 large Magento eCommerce Enterprise websites. Conducted technical audits, developed project operational requirements, outlined tasks and tracked project progress.

  • Managed multi-website integration and adeptness to run eCommerce websites on single platform, which reduced operational costs, upgrade and development by re-platforming from osCommerce to Magento Enterprise.
  • Designed and developed Magento and WordPress themes, in PHP and JavaScript.
  • Developed email marketing strategies, SEO and Google AdWords campaigns, which increased online business by 20%-30% every year and organic revenue by 102%.
  • Integrated Google Analytics into company Magento eCommerce system, created reports, dashboards and developed guidelines for marketing teams to integrate into a daily reports.
  • Oversaw migration of all static informational websites into WordPress platform, enabling easy site execution and updates for marketing, design and merchandising.
  • Designed and coded web content, email campaigns using Photoshop and HTML and CSS.

Digital Marketing Manager

1-800-Gourmet, Cleveland, OH - 05.2005 – 05.2007

Managed digital marketing  strategies for a B2C online gourmet startup and online gift basket company. 

  • Optimized web presents with extensive SEO and link building. 
  • Managed web content, print materials, product photography and videos. 
  • Designed and developed promotional material for eMail marketing campaigns. Distributed emails and measured performance and analyzed for KPIs. 
  • Managed A/B split and multivariable tests and customized UX. 
  • Backend developed in ASP.Net and PHP

Web Developer & Designer

RPM International Inc., Medina, Oh - 01.2003 – 05.2005

Designed and developed intranet ERP applications and corporate websites for RPM’s sister companies. 

  • Designed graphics in Photoshop and Illustrator for websites and print. 
  • Coded backend applications using Classic ASP, VBScript, HTML and CSS.

Multimedia Designer

Cuyahoga Community College, Cleveland, Oh - 05.2002 – 12.2002

Designed and developed Interactive CD-ROM in Macromedia Director using Lingo script language with audio and video presentations for Tri-C Faculty Symposium. 

CD-ROM was mass-produced and distributed to all college faculty members and also presented at the National League College Conference.