Hello, my name’s Lukasz

Specialize in eCommerce management, user experience, design & web development.  Utilizing eCommerce and content management systems, SEO, UX, digital media production, and web development solutions in Direct to Consumer and business-to-business eCommerce.

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UX & eCommerce Manager

United Wheels Inc., Miamisburg, OH - 08.2021 – Current

Responsible for overseeing and managing eCommerce functionality and user experience for multiple United Wheels websites. Huffy Bikes (UK, EU & Canada), Royce Union, Buzz Bicycles, Batch Bicycles, Niner Bikes, Vaast Bikes & Allite.

  • Coordinated digital experience intelligence and A/B testing tools within the enterprise while managing the eCommerce team.
  • Collaborated with cross-functional teams, including marketing, design, and product management, to implement new features, enhancements, and layout changes to improve user experience.
  • Reviewed and guided SEO content for all UWI brands, contributing to the development of strategic digital marketing initiatives and monthly reporting metrics.
  • Migrated all UWI brands into Google Tag Manager and Google Analytics 4, enabling data tracking across all digital channels and providing a unified view of marketing performance.
  • Guided the development of eCommerce and User Experience marketing newsletters, including collaboration with internal marketing and communications teams to gather content.
  • Managed a team of designers and developers responsible for managing day-to-day operations of the Adobe / Magento eCommerce platform, including designing and developing direct-to-consumer eCommerce websites.

Director of eCommerce & Marketing

Seves Glass Block Inc., Cleveland OH - 09.2019 – 08.2021

Head of eCommerce and marketing for a global glass block manufacturer. Led promotion of glass block for the design industry, commercial builders, and residential do-it-yourself markets in Canada, Mexico, and the US.

  • Directed new Drupal platform website development, design, and content strategy.
  • Visualized new catalog design and imagery, creating a 100-page catalog to launch the company’s new eCommerce site, leveraging new design language and content structure.
  • Oversaw SEO & digital marketing strategies, including content creation, keyword analysis, keyword placement and optimization, social media posting, and website optimization.
  • Designed and implemented custom Flex Ads campaigns for HGTV.com, achieving a click-through rate of .57%, more than double the benchmark set by the network.
  • Planned, organized, and scheduled social media, blog content, and email marketing campaigns across all key digital channels.
  • Directed and photographed products for ads across various channels, including web, print, and magazine.
  • Designed ads for print magazines and affiliate marketing channels.
  • Contracted and budgeted photography for digital and print marketing.
  • Managed all website analytics, reporting., integrated HubSpot CRM, MailChimp & Email Automation.

eCommerce & Video Production Manager

HSN | QVC | Improvements Catalog, Maple Heights OH - 11.2011 – 08.2018

Managed eCommerce operations and directed video production. Responsible for website operations, monitoring, user support, and search engine optimization for a multi-channel brand specializing in home decor and home improvement products.

  • Led a team of 5 to execute and manage an in-house video production and video marketing strategy. Reduced cost and streamlined over 450 product videos, increasing product conversion by 25%.
  • Managed integration of Google Analytics into IBM WebSphere. Automated custom reports and user dashboards, which enabled better analytics reports and easier campaign tracking.
  • Managed migration of a company legacy blog to WordPress. Enabled effortless site management and back-end experience for creative and marketing divisions.
  • Supervised and set tracking goals in Signals. Lead migration and integration to Google Tag Manager.
  • Managed and supported A/B and multivariate testing campaigns using the Monetate personalization platform, aiding with testing new website designs and targeting specific user demographics. 
  • Led the mobile website re-design, implementation, and testing for smartphone and tablet devices using the Mobify platform and Bootstrap development framework.

eCommerce Manager & Developer

Suarez Inc., North Canton, OH / 05.2007 – 11.2011

Directed development, design, and digital marketing strategies for a $250 million eCommerce business and oversaw 50 WordPress content sites and 12 large Magento eCommerce Enterprise websites.

  • Reduced eCommerce operational costs, updated times, and streamlined development by migrating all eCommerce sites to run multi-site eCommerce platforms.
  • Conducted SEO audits, developed operational project requirements, drafted tasks, oversaw designs, and tracked project progress for new website projects.
  • Increased the company’s yearly online sales by 30% and 100 % organic revenue by developing email marketing, SEO, and Google AdWords campaign strategies.
  • Integrated Google Analytics into the company’s eCommerce, built reports, dashboards, and developed guidelines for marketing teams to integrate into their accounts.

Other Design Work